Feeding your cat with ADVANCE®
ADVANCE is a range of
super premium foods for cats for all different
lifestages, lifestyles and special needs.
All
ADVANCE products in both
dry and
wet formats are made here in
Australia and offer excellent digestibility, proven through non invasive
feeding studies. The recipes all deliver guaranteed palatability and contain no artificial
colours.
As additional proof of our confidence in the performance of our
products, all the
ADVANCE range offers an unconditional 100 per cent
money-back guarantee.
Click here to view the full ADVANCE product range for cats – you can also browse by life stage or lifestyle.
Feeding for weight loss
As in humans, carrying excess bodyweight
has significant health implications and
presents potential lifestyle restrictions.
Obese cats are more likely to develop
diabetes mellitus,
lameness and
non allergenic skin diseases. It is
estimated that the prevalence
of obesity in cats is as high
as thirty three per cent.
ADVANCE Weight Control Adult Cat is a complete and balanced
food which helps to achieve and maintain
optimal bodyweight
without compromising palatability. It ensures that,
when fed according to either the inactive or weight
reduction feed guides, a cat will receive sufficient
vitamins,
minerals,
essential fatty acids and
high quality proteins to satisfy normal adult maintenance requirements.
As rapid weight loss in cats may lead to medical problems, it is
recommended that veterinary consultation be sought
prior to undertaking any
weight reduction program.
10 tips for successful weight loss
- Feed only the quantity prescribed with no other snacks, treats or supplements
- Persist with the diet even if your pet doesn’t eat it straight away
- Ensure that only one person is responsible for feeding your pet
- Always have plenty of clean, fresh drinking water available
- Change the pet’s diet over gradually to the new diet to avoid digestive upsets
- Get a new, smaller feed bowl
- Always measure the food using scales or a cup measure
- Feed on a little and often basis, dividing the food into two to four meals
- Remove any uneaten food after ten to fifteen minutes
- Exercise your pet daily
Feeding of your senior cat
Generally a cat is considered to have reached its senior years when it turns
eight. As they age, changes in their metabolism increase the risk of them
becoming underweight. This is because older cats are less able to digest
protein and fats from their food and tend to decrease their food intake as
they age. To prevent loss of muscle tissue healthy older cats need moderate
levels of high quality, highly digestible protein as part of their diet. They also
require increased energy to help them maintain a healthy body weight.
ADVANCE Senior Cat - with Fish has been formulated to meet these specific needs of
the older cat.
To help ensure your cat enjoys ongoing health in its senior years we
recommend regular check ups with your veterinarian.
Feeding breeding queens
ADVANCE Kitten Plus is ideal for feeding breeding queens as well as
kittens up to the age of 12 months. It is particularly high in protein and energy
to help maintain body condition during the gestation and lactation period.
As a general rule, the pregnant queen should be fed to satisfy her appetite
several times through out the day. She is likely to require several small meals
a day as her heavily pregnant uterus prevents her stomach from expanding
to it’s normal size. During the last two weeks of her nine week pregnancy
she may be eating as much as twice her normal daily ration of food.
While nursing her kittens the queens demand for nutrients and energy will
increase dramatically and she will eat up to three or four times her normal
maintenance ration. This is so she can produce enough milk for the kittens
and maintain her own body condition. She is unlikely to overeat so feed her
as much as she needs and provide an unlimited supply of fresh clean water.
Continue the extra feeding until the kittens are weaned. Gradually cut back
on the additional food until she is eating her normal amount. The general
condition and health of the mother is the best guide. Watch for any signs
of weight loss or gain and adjust her meals accordingly.
Continue the extra feeding until the kittens are weaned before gradually cutting
back on the additional food until she is eating her normal amount. The general
condition and health of the mother is the best guide. Watch for any signs of weight
loss or gain and adjust her meals accordingly.
Your cat's health
Feeding breeding queens
The basis of good health is a sound diet, adequate exercise, and
maintaining an ideal body weight and composition. You can help your cat’s
long-term health by consulting a vet who can guide you in nutrition, dental
health, coat care and disease prevention programs as well as treat your cat
at the first sign of illness. Your vet will undertake a thorough health check
and show you how to examine your cat’s eyes, ears, mouth and coat.
Your cat should have received the first series of vaccinations to protect
them from potentially fatal feline diseases. Ensure you obtain a copy of
your cat’s vaccination certificate and take it with you when you first visit
your own vet. If your cat has not been vaccinated, you should have this
done as soon as possible.
Preventing Parasites*
Cats need to be wormed regularly to remove parasitic worms which live in
the intestine. Adult cats should be treated for
roundworm,
hookworm and
tapeworm once every three months.
Fleas and ticks are most prevalent during the warmer months and a
combination of products is usually required to treat them. Your vet can
recommend the most suitable approach for your situation. Attempts
must be made to treat not only the
adult fleas visible on the cat and any
other pets, but also the flea
larvae and eggs in the environment. If you
live in an area where ticks are a problem, check your cat on a daily basis
during the summer.
If you find a tick, consult your vet immediately for advice. We recommend
consulting your vet to discuss a treatment regime best suited to your cat.
*This parasite treatment information relates to Australian conditions only. We
recommend consultation with you vet for individual requirements in other countries.